MOUNTAIN VIEW, CA: After the October 9 announcement that Google is acquiring Internet phenomenon YouTube for $1.65 billion in stock, Google says it plans to convey the message to stakeholders that YouTube will retain its independence.
Online pundits, referring to the partnership as "GoogTube," have wondered if a more restrictive YouTube would cause users to flee.
"YouTube will operate independently in order to preserve its successful brand and passionate community," said Jon Murchinson, a Google spokesperson.
Google is not working with a PR firm, but its in-house PR team said YouTube's independence is a priority message. YouTube currently works with Allison & Partners, which declined comment.
The tech company announced it was purchasing YouTube this week and held a conference call this past Tuesday with its founders and principals explaining the move to the press and investors. Chad Hurley and Steve Chen, cofounders of YouTube, were among the executives on that call.
"The focus of communications has been to discuss the benefits to users, partners, and advertisers that this transaction represents, and to convey that Chad and Steve will continue to execute on their vision," added Murchinson.