BzzAgent appoints four new executives

BOSTON: Word-of-mouth marketing firm BzzAgent has completed its senior management team with four new appointments. Michael Bird, formerly of CNET and Ziff Davis publishing, has been named SVP of sales; Art Muldoon, a former GM of Avenue A/ Razorfish, has been named SVP of client services; John Bigay, a former VP of marketing for Gannett's Captivate Network, has been named VP of marketing; and Malcolm Faulds, a former director of eMarketing for Valassis, has been named VP of media services.

BOSTON: Word-of-mouth marketing firm BzzAgent has completed its senior management team with four new appointments. Michael Bird, formerly of CNET and Ziff Davis publishing, has been named SVP of sales; Art Muldoon, a former GM of Avenue A/ Razorfish, has been named SVP of client services; John Bigay, a former VP of marketing for Gannett's Captivate Network, has been named VP of marketing; and Malcolm Faulds, a former director of eMarketing for Valassis, has been named VP of media services.

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