Reuters gets a Second Life

In what is yet another sign that traditional media companies are doing everything in their power to stay relevant in an increasingly digital world, Reuters...

In what is yet another sign that traditional media companies are doing everything in their power to stay relevant in an increasingly digital world, Reuters has opened a virtual bureau in the Second Life online community. It's a smart move for the 155-year-old news agency, as it's sure to increase brand awareness among a younger demographic that has likely never heard of Reuters. And it gives Second Life a bit more credibility too, since it is now not only a meeting place for corporations, politicians, and marketers, but one of the world's most esteemed news organizations. It may just be a matter of time before the gossip magazines invade the community as well, reporting on the comings and goings of virtual celebrities.

Click here to read the New York Times article.

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