NEW YORK: Reuters has opened the first virtual news bureau inside Second Life, joining Sun, Text 100, and other companies who have set up shop in the online community with almost one million residents worldwide.
Adam Pasick, who has worked at Reuters for seven years as a technology reporter, will now exclusively report in Second Life as its virtual bureau chief, using the avatar Adam Reuters.
"It's a good chance for Reuters to go in and engage with a new audience of people that are technologically savvy, that may not be consuming our news product any other way," he said. "It also gives us a chance to help out the Second Life business community."
Pasick said the response so far has been favorable. On the day news of Reuters' presence in Second Life hit mainstream media, there were approximately 200 visitors to Reuters' island.
"The fact that Reuters is coming in means that Second Life's economy is being seen as a big deal," he said. "I think people appreciate that."