NEW YORK: Financial Dynamics has been named North American and European AOR for the global financial services unit of British Telecom.
FD's work will include media relations, IR services, executive visibility and thought leadership initiatives.
Andy Maas, an FD MD in the US, will be leading the account. Mass was not available for a comment before press time.
In a statement, BT global financial services manager of PR and communications Fleur Sohtz said "We chose FD based on the creative energy the team demonstrated, coupled with their ability to show deep knowledge of financial services and technology." He also cited FD's multinational reach as a factor in the decision.
BT's financial services "vertical" includes BT Radianz, a network provider, as well as the company's trading systems and wholesale finance units.