Fashion backwards

My God, an argument that is brewing in my own home, now covered by the Wall Street Journal.

Four years after launching the first...

My God, an argument that is brewing in my own home, now covered by the Wall Street Journal.
Four years after launching the first of several designer labels, Wal-Mart has yet to convert many of its socks-and-denim shoppers into fans of its more fashionable -- and more profitable -- apparel offerings.

Is there any way Wal-Mart should be known for its fashion? I think not. This “image” issue has been addressed in the media before, and it failed to change the situation.

The aforementioned argument is about whether the pair of $14 Wal-Mart black stretch jeans, owned by someone I know, bought at a giant Super Wal-Mart in rural Colorado are a better value than my new $148 Seven For All Mankind Colettes. Value is subjective yes, but on principle, no, no they are not.

Until Wal-Mart hires Karl Lagerfeld as CMO and starts selling something that fits or looks better than a muu'muu, it is no fashion powerhouse. And trying to convey that is useless. Give it up, Wal-Mart, stick to what you know: selling your gardening tools and boxes of Goldfish crackers.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.