The recent news that Disney has decided to dramatically cut back its marketing of unhealthy foods drew a heap of praise from nonprofits, health-focused organizations, and governmental agencies. However, naysayers at the Campaign for a Commercial-Free Childhood (CCFC) used this opportunity to call for an outright ban on child marketing in the Wall Street Journal. While a) I take no personal opinion in the matter and b) the CCFC co-founder's comments are obviously expected of an organization with such a name. But baby steps. Baby steps. Disney's food tie-ins are incredibly lucrative, and no public company CEO is going to slash such a revenue-producing channel. Can't we be satisfied that our next generation will be a little healthier for the time being?