OAHU, HI: The Pearl Harbor Memorial Fund (PHMF), started by the Arizona Memorial Museum Association (AMMA), has hired Brodeur to help with an awareness campaign and the launch of its Web site.
The PHMF hopes to raise funds to rebuild the sinking Pearl Harbor Memorial Museum in Hawaii.
The effort is focused on attracting personal stories from survivors, as well as their kin and grandchildren, in order to make history come alive. The centerpiece of the campaign is a Web site, www.pearlharborstories.org, which communicates with current generations and will engage future generations in the tragedy, which will mark its 65th anniversary December 7.
"Pearl Harbor is incredibly resonant with older generations, historians, and political figures, but Pearl Harbor no longer resonates as a major milestone in American history," said Leslie Tullio, VP at Brodeur. "We looked at how we can make this engaging, and the one thing these generations have in common is that they are active users of the Internet."
"The site is [also intended] to help us develop the rosters of the ships and the stations that the Pearl Harbor survivors were at on December 7, 1941," said George Sullivan, chairman of AMMA and director of PHMF. Only a list of the dead is included at the current museum.
Brodeur has developed a hotline for people to call where they can share their stories about Pearl Harbor. The recordings are featured as podcasts on the site. Webcasts with a live chat function for Q&A will be conducted with survivors on Veteran's Day. The webcasts will be streaming from the site throughout the day.
PHMF is using the Web site as a means of promoting its other educational efforts, as well, including teachers' workshops and an interactive video program for classrooms.
Future campaigns highlighting the December anniversary will target connecting with mainland audiences.