Second Life goes mainstream

Working at a magazine that is so immersed in all of the latest trends in new media and communications, it's sometimes easy to forget that...

Working at a magazine that is so immersed in all of the latest trends in new media and communications, it's sometimes easy to forget that the rest of the world is not as informed. Today's New York Times piece on Second Life is a good introduction for those who may not be familiar with the rapidly growing online community, as well as a reinforcement that it's an increasingly popular outlet for marketers to test their ideas and products.

How marketers will toe the line between utilizing this space and exploiting it remains to be seen, but with nearly $500,000 spent in Second Life daily, it's definitely something they can't ignore.

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