On mainstream, on Edelman

The PR agency is getting more negative press outside of PRWeek's quarters after some enterprising people (if I knew who was first, I would link)...

The PR agency is getting more negative press outside of PRWeek's quarters after some enterprising people (if I knew who was first, I would link) found that the Wal-Mart-funded Working Families for Wal-Mart blog had changed from a general non-bylined approach to posts to attributing posts to Wal-Mart employees. What's interesting about this is that the media is reporting, as news, that Wal-Mart is behind WFWM, a concept we've known and reported on for months.

So, while this latest revelation is not so much news for us, it appears that Edelman and WFWM were not as upfront in their disclosures as they could (and, perhaps, should) have been. And, a colleague reports that Wal-Mart will direct calls for comment on WFWM to the group itself, eventually answered by an Edelman employee, rather than answer the questions themselves. It also calls into question the very purpose of the group, now that Edelman employees are clearly blogging for it. This issue surely won't die.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in