Marketing’s slippery slope

Has marketing and brand promotion become to invasive at sporting events? Well if you ask one Kenyan marathon runner this morning who, no doubt has...

Has marketing and brand promotion become to invasive at sporting events? Well if you ask one Kenyan marathon runner this morning who, no doubt has a splitting headache right about now, his answer will unquestionably be yes.

Just as Robert K. Cheruiyot was about to cross the finish line ahead of everyone of the other 34,697 runners at the 29th LaSalle Bank Chicago Marathon on Sunday, Cheruiyot raised his hands in victory and slipped ... on the "moist" LaSalle Bank decal logo that was laid out right in front of the finish line and smashed his head on the concrete. It was reported that his manager said doctors determined Cheruiyot suffered internal bleeding in his brain as well as external bleeding on his head.
He was listed in good condition Sunday night.

Apparently having signage all along the route and on the finish banner itself wasn't enough for LaSalle. What ever happened to the days of bare outfield walls at baseball games and white scuffed up boards at hockey games. Now everything from the starting time of a baseball game to the kickoff of a football game is sponsored by someone. I wonder who's going to sponsor the stitches in the back of Cheruiyot's head.

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