Jay-Z shows what he has

It's always easiest to write about the surefire successes and obvious mistakes in marketing. That's why I've held off on writing about the recent

It's always easiest to write about the surefire successes and obvious mistakes in marketing. That's why I've held off on writing about the recent partnership between Jay-Z and Bud Select. Selecting a man who is oft cited as the most influential in hip-hop as spokesperson is a great move for Budweiser and its fledgling brand extension.

But, for Jay-Z, the benefit is more muddled. The rapper, who has set himself up as a consumer of the finer products in life, might diminish his lux status. Yes, Bud is a popular beer brand. Yes, Bud Select is their more regal offering. But it's a long way from Armadale.

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