Office Depot highlights innovation in anniversary celebration

DELRAY BEACH, FL: Office Depot has rolled out an extensive internal communications program for the month of October in celebration of its 20th anniversary.

DELRAY BEACH, FL: Office Depot has rolled out an extensive internal communications program for the month of October in celebration of its 20th anniversary.

In an effort to communicate with all 50,000 employees, the executive committee held a worldwide webcast and threw parties at each of its locations around the world. Each associate received Office Depot: Taking Care of Business - The First 20 Years, a special coffee table book that the PR department helped write.

All levels of Office Depot associates participated in the celebration, with events taking place both at the corporate campus and on a global scale. The campaign was run by the PR department, who tapped Stanton Crenshaw PR to help with efforts.

"The overall objective was to create a celebratory atmosphere for our various stakeholders," said Brian Levine, VP of corporate communications for Office Depot. "We wanted to showcase all that Office Depot has achieved over the last 20 years."

Employees now also have access to an intranet home page that highlights facts about the office supply giant.

As a means of continuing the celebration beyond the month of October, the company is holding an office-wide contest to see what innovative or green products its employees can come up with.

"One of our key values is innovation," said Levine. "We talk about the need to constantly innovate and different Office Depot from the competition."

The office supply giant is also including its customers in on the celebration with a partnership with Orbitz in a customer contest that will award 20 customers free flights worth $1,000 each. The festivities began on October 9 with the ringing of the closing bell at the NYSE and a "Spirit of '86 Carnival" at the corporate campus that featured impersonators of famous starts from that decade.

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