Text launches global green practice

SAN FRANCISCO: Text 100 has opened a global clean tech practice focusing on renewable power and energy efficiency, both for emerging and established clients.

SAN FRANCISCO: Text 100 has opened a global clean tech practice focusing on renewable power and energy efficiency, both for emerging and established clients.

In North America Text is working with some of its largest worldwide clients on clean tech efforts. In Europe and Asia, some of the agency's clients, such as Philips and GE Wind Energy, focus on clean tech, said account director Jodi Olson, who leads the clean tech team at Text.

"These initiatives range from developing new practices for more efficient chip design to finding new ways to reduce power and power-related costs in the data center," she said.

Research firm Clean Edge predicts the clean energy sector will grow into a $100 billion market by 2014.

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