New webcast

If your boss asks you about innovation, and you don't want to be caught with a retort of nothing more than: "I think innovation is important," you should sign up for our next webcast, moderated by Julia Hood. Full details below.

Thursday, October 26, 2006
12 pm EST/ 9 am PST
Register here

Corporations must be seen as innovative in order to thrive in today's global marketplace. Strategic communications plays a crucial role in helping companies drive innovation internally, as well as explain their culture of innovation to stakeholders of all kinds. This Web cast will examine the ways in which PR professionals are working inside companies to drive innovation, as well as helping companies tell their stories.



Featured speakers:
Harry Pforzheimer, VP of communications, Intuit

David Yaun, VP, corporate communications, IBM Corporation

Moderated by:
Julia Hood, PRWeek editor-in-chief