Elle Girl is back and it’s only online


Ellegirl.com relaunched this week with an Ellegirl mobile site, chat rooms (moderated by graduate students from Columbia's journalism school), and other digital features...


Ellegirl.com relaunched this week with an Ellegirl mobile site, chat rooms (moderated by graduate students from Columbia's journalism school), and other digital features that aim to create a community of visitors.

 


For Cycle readers who didn't have a subscription, Elle Girl magazine was published by Hachette Filipacchi and targeted teenage girls, similar to CosmoGirl and Seventeen. Elle Girl shut down in April with the intention of going online with its content. Here's the coverage from Gawker, which includes a memo from the president of Hachette Filipacchi, Jeff Kliger. It optimistically talks about the increase in both page views and ad dollars and asserts that, despite the success of the magazine, the Web is the best way to reach their young target audience.

In all the discussion about how traditional media is competing with new media, this is an interesting case study. They were showing growth as a magazine but decided to shut down the printers anyway. Was that a mistake? Definitely one to watch.

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