Innovation and the role of communications

Corporations must be seen as innovative in order to thrive in today's global marketplace. Strategic communications plays a crucial role in helping companies drive innovation internally, as well as explain their culture of innovation to stakeholders of all kinds. This Web cast will examine the ways in which PR professionals are working inside companies to drive innovation, as well as helping companies tell their stories.

Corporations must be seen as innovative in order to thrive in today's global marketplace. Strategic communications plays a crucial role in helping companies drive innovation internally, as well as explain their culture of innovation to stakeholders of all kinds. This Web cast will examine the ways in which PR professionals are working inside companies to drive innovation, as well as helping companies tell their stories.

Featured speakers:

Harry Pforzheimer, VP of communications, Intuit

David Yaun, VP of corporate communications, IBM Corporation

Moderated by:

Julia Hood, PRWeek editor-in-chief

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