WOMMA announces tool

CHICAGO: The Word of Mouth Marketing Association (WOMMA) has released the "WOMMA Ethics Assessment Tool," a way of guiding marketers toward above-the-board, word-of-mouth campaigns. In a release, WOMMA CEO Andy Sernovitz said the guide was intended to end "the 'don't ask/don't tell' option for stealth marketing." The assessment tool's "20 questions" document can be found here.

CHICAGO: The Word of Mouth Marketing Association (WOMMA) has released the "WOMMA Ethics Assessment Tool," a way of guiding marketers toward above-the-board, word-of-mouth campaigns. In a release, WOMMA CEO Andy Sernovitz said the guide was intended to end "the 'don't ask/don't tell' option for stealth marketing." The assessment tool's "20 questions" document can be found here.

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