Though I did not see the newscast, this Public Eye description of Katie Couric's handling of a segment on Parkinson's was quite good (via Jim Romenesko).
While I've become prone to eye rolling at the inane "Disclosure: Johnny saved me from sunstroke by helping me off my back when I was a turtle" nonsense, but this is exactly how it should be done. Bravo, CBS. Bravo, broadcast news.
After her interview with Fox, Couric said the following: "By the way, in the spirit of full disclosure, I think it's important to mention that my dad has Parkinson's disease. He told me today it's okay to tell you that. And in the past, I've made contributions for Parkinson's research through Michael J. Fox's foundation."
While I've become prone to eye rolling at the inane "Disclosure: Johnny saved me from sunstroke by helping me off my back when I was a turtle" nonsense, but this is exactly how it should be done. Bravo, CBS. Bravo, broadcast news.
