East Rutherford, NJ: MWW Group is working with the Global Network for Neglect-ed Tropical Disease Control (GNNTDC), a coalition of international healthcare partnerships formalized by the Clinton Global Initiative (CGI). The group assists in the treatment and control of seven life-threatening diseases of poverty that affect nearly 2.7 billion people globally and kill more than 500,000 people annually.
MWW will serve as GNNTDC's global AOR pro bono, based on a three-year commitment of $1 million-plus in services to CGI.
MWW CEO Michael Kempner said the firm will use media relations, Web-based activity, event planning, and other means to raise awareness of the seven diseases: trachoma, hookworm, ascaris, trichuris, lymphatic filariasis, schistosomiasis, and onchocerciasis.
"The more [who] understand the diseases and lend support, the faster they can be treated," he said.
MWW launched GNNTDC in DC with a conference that Kempner said garnered global attention. MWW is also in negotiations with a "major international celebrity" who will take on a role as GNNTDC's first ambassador.