Racepoint acquires FusePR, expands to Europe

Waltham, MA: Racepoint Group has expanded into Europe by acquiring London-based FusePR.

Waltham, MA: Racepoint Group has expanded into Europe by acquiring London-based FusePR.

As a result of the acquisition, FusePR is now a Racepoint Group company, serving as the agency's European headquarters. Established in 1998, FusePR clients include UKOnline, 7 Digital, EqualLogic, Fujitsu, and KANA.

Marijean Lauzier, President and CEO of Racepoint Group, said that FusePR was the go-to agency for when Racepoint clients wanted support in Europe.

"Their interest in digital media is aligned with Racepoint's," Lauzier said. "They're aligned with our focus on service and use of technology."

Managing partner and co-founder Jay O'Connor will join Racepoint as managing director of European Operations for Racepoint Group. Fuse PR co-founder and partner Philip Sheldrake joins as director of digital strategies, Europe. 

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