In a smart use of it resources, Ketchum has published an election-theme version of its online newsletter, Perspectives, featuring Mike McCurry, former press secretary to President Clinton; Alan Murray, assistant managing editor of The Wall Street Journal; former Rep. Susan Molinari (R., NY), president of Ketchum Public Affairs and chief executive officer of The Washington Group; and moderator Al Jackson, Ketchum senior vice president. Here's a sample of McCurry's comments.
Here’s the way you’ll know what the result is (election night). If Bush’s favorable rating is significantly below 40 percent in the last polls going into the election, then the Democrats could probably win both the House and the Senate. Right now the aggregate number is 39, so if it goes above 40 percent, the Republicans probably will hold the Senate. They can win the firewall states. But if President Bush really tanks, then we will have a tidal-wave election with a significant majority in the House and maybe a majority in the Senate...
A bold proclamation, for certain.
