In July 2005, we reported (sub req'd) the network had hired Brown Lloyd James as its global AOR to help specifically with the launch. BLJ EVP Mike Holtzman acknowledged in that piece that there would be some challenges to launching such a channel in the current political climate, but did not think they would be "insurmountable."
Hopefully, we'll have some news in the magazine in the coming weeks about BLJ's work on this highly anticipated launch.
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