Agencies turn to vlogs to engage employees globally

As PR agencies continue to expand globally, the need for a more effective and maybe even more entertaining form of internal communications is becoming a necessity. And the answer may lie in the use of vlogs.

As PR agencies continue to expand globally, the need for a more effective and maybe even more entertaining form of internal communications is becoming a necessity. And the answer may lie in the use of vlogs.

Gail Heimann, president of Weber Shandwick's New York office, says that vlogs don't necessarily help create a singular global culture for an agency, but they can serve to bring a global staff closer.

"There are thousands of Weber employees, and we call the vlog a digital, all-access pass to Weber Shandwick," Heimann says. "It gives an inside look where a lot of people don't get [one] because of the scope of the agency."

WS launched its vlog called VAL (Video Audio Log) last week. VAL will be used to showcase results of programs from around the world, WS employee experiences, and various agency activities, such as its dodgeball and softball teams.

"It's a great medium that allows you to creatively express yourself, both verbally and visually, in digital video - that's the most exciting part to employees," Heimann says. "You can tell people what you're doing in an e-mail, but to be able to use video content and push yourself to think of new ways to [talk about] what our office is doing is the most compelling part to people."

David Brain, president and CEO of Edelman Europe, updates his vlog, Sixtysecondview.com, up to two times a week.

"The moving video image is more attractive than the written word," he explains. "Vlogs give you more perspective, and it's also easier to digest. We do a lot of reading, and people may find it quite attractive to see the moving image."

Brain's vlog has been running for three months. In September, it drew 2,000 unique visitors.

On his vlog, Brain interviews clients, colleagues, and media members to get their views on communications and public affairs.

"It does a good job of capturing and conveying their thoughts," he says.

Key points:

Staff will likely find internal vlogs more engaging and entertaining than blogs

Vlogs can visually display client-work examples from offices around the globe

Vlogs can have a globalization effect by giving employees an inside look at offices and staffers they never get to see personally

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