Formula snags a piece of Cricket

SAN DIEGO: Following a 10-agency review, wireless service-provider Cricket Communications has selected Formula PR to handle PR efforts around the San Diego market launch of its flat-rate, unlimited service offerings. The Cricket account, to be managed by Formula's San Diego-based consumer products and services division, is expected to include media- and community-relations outreach, launch promotions, and brand-building initiatives, such as trade-industry relations and event sponsorships.

SAN DIEGO: Following a 10-agency review, wireless service-provider Cricket Communications has selected Formula PR to handle PR efforts around the San Diego market launch of its flat-rate, unlimited service offerings. The Cricket account, to be managed by Formula's San Diego-based consumer products and services division, is expected to include media- and community-relations outreach, launch promotions, and brand-building initiatives, such as trade-industry relations and event sponsorships.

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