Questionable branding ideas, #248

Metro New York this morning asked people on the street who they thought should buy the naming rights to the Port Authority, New...

Metro New York this morning asked people on the street who they thought should buy the naming rights to the Port Authority, New York City's iconic bus station. Lande Smith, 27, answered:
It should be something that represents New York. Maybe Dallas BBQ, because they're all over New York.

Smith's profession (really): Marketing.

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