On one hand, it's a little disconcerting that Canada's largest Protestant denomination has had to resort to running an ad campaign to bring in worshippers during the Christmas season. On the other hand, at least those ads feature sex.
The United Church of Canada (UCC) kicked off a campaign last week that Reuters said was designed to "provoke debate" on "deep and persistent attitudes and images of organized religion," blah, blah, blah.
Anyway, the sex: one ad shows a can of whipped cream and suggestively asks, "How fun can sex be before it's a sin?" The other two ads touch upon gay marriage and something about a child sitting on Jesus' knee rather than Santa Claus'.
Sin, also known as "fun," has always been a popular human pastime. It's surprising that religious factions have taken this long to use it to draw people in.
It's doubtful that the actual act of sitting in church will be as titillating as the whipped cream ads for it (unless you really have a thing for robes), but good for UCC for leveraging the media to save some souls. And if they also inspire some God-fearing nookie - fear not. All will be forgiven.
PR Play rating:
3. On the right track