It's becoming harder to avoid commercials for Domino's new "Brooklyn" pizza where giant stereotypes of loud-talking, weightlifting Italian man; loud-talking old lady; loud-talking, but professionally-dressed career woman; and loud-talking, ethnic cab drivers all talk about "the pizza you can fold."
Like some PRWeek New York staffers, I happen to live in Brooklyn, which, sadly for the Domino's marketing campaign, looks and feels nothing like this. And certainly nothing like this (warning: brace for annoying car sounds). If I were a picky man, I would say that thinking you can synopsize Brooklyn in this manner would be like trying to come up with a generic European. I also would like to say that, in my neighborhood, there are so many good pizza places that chains have no chance. But that would be a lie. Our Brooklyn pizza is oft dreadful. But I digress.
An informal poll of fellow Brooklynites on IM did not find much love for the campaign. But will the rest of America? An inquiring, not-so-loud-talking Brooklyn mind wishes to know.
