VERNON HILLS, IL: Business-to-business technology products and services provider CDW has tapped Ogilvy Public Relations Worldwide to handle its corporate communications efforts.
Ogilvy will handle executive communications, corporate reputation, internal communications, and community relations for the company, which also provides products to governmental and educational organizations.
"We were looking for an agency that could translate what we're doing throughout other parts of our marketing and branding work into good PR for the corporation," said Gary Ross, general manager of corporate communications. "We also wanted someone who saw good ways to tie together external and internal communications and community relations to help benefit corporation reputation."
Mike Hatcliffe, EVP and US corporate practice at Ogilvy will lead the account out of Ogilvy's Chicago office, with support from the tech practice on the west coast as well as members of the DC and New York offices. Burson-Marsteller, who declined to take part in the RFP process, previously handled corporate communications for CDW.
Hatcliffe said that while CDW was already heavily focused on corporate reputation, the agency would enhance that dedication.
"Corporate reputation is really important for every company," Hatcliffe said. "It drives the behavior of the stakeholders and audiences that are crucial to a businesses success. People react differently to you if you've got a strong reputation and that's everybody from investors to your own employees to communities to customers."