Richard Edelman spoke to students at PRSSA in Salt Lake City on Saturday. From what I hear from students and others, all college and university PR programs are not consistently keeping up with the sea change that is taking place in media, and the role that PR is playing in this new world. His overview puts it all into a context that they should have found empowering. Of course, I hear that he was griilled some by students on the Wal-Mart blogging issue, which speaks well for the students' knowledge of what is going on out there.
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