NABC refutes latest CMD report

WASHINGTON: The National Association of Broadcast Communicators has issued a statement in response to the latest report from the Center for Media and Democracy, which shows that 46 stations reportedly did not disclose the corporate sponsorship of VNRs. NABC maintains that FCC regulations were not violated in the instances cited by CMD because existing rules only require disclosure of sponsorship in cases where the material is controversial, political, or if the station has been paid to air it, which is not the case with VNRs.

WASHINGTON: The National Association of Broadcast Communicators has issued a statement in response to the latest report from the Center for Media and Democracy, which shows that 46 stations reportedly did not disclose the corporate sponsorship of VNRs. NABC maintains that FCC regulations were not violated in the instances cited by CMD because existing rules only require disclosure of sponsorship in cases where the material is controversial, political, or if the station has been paid to air it, which is not the case with VNRs.

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