The job title is one that will inevitably spawn several "Dream job!" headlines, such as this one from Brandweek. But applicants needn't expect a corner office, a 401(k), and 20 days' vacation. It's more of a part-time consultant job. Does it really warrant a full-page ad in the WSJ, then? Well, yes, if it's to be noticed by all the other more lifestyle-oriented newspapers and periodicals who are for sure going to write many more stories in the Brandweek vein. It's good to see the PR team and the media buyers working hand in hand sometimes.
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