A job opportunity for Homer Simpson

Every now and then, a canny company makes use of recruitment advertising to get a little extra ink for itself in the adjacent editorial pages....

Every now and then, a canny company makes use of recruitment advertising to get a little extra ink for itself in the adjacent editorial pages. Starwood is one such company, having taken out a full-page ad in the Wall Street Journal, as well as postings on HotJobs.com and Monster.com, for a "chief beer officer".

The job title is one that will inevitably spawn several "Dream job!" headlines, such as this one from Brandweek. But applicants needn't expect a corner office, a 401(k), and 20 days' vacation. It's more of a part-time consultant job. Does it really warrant a full-page ad in the WSJ, then? Well, yes, if it's to be noticed by all the other more lifestyle-oriented newspapers and periodicals who are for sure going to write many more stories in the Brandweek vein. It's good to see the PR team and the media buyers working hand in hand sometimes.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in