Smart content providers are changing how content is packaged -- news outlets now have mobile units, for example – and marketers must equally consider carefully how best to navigate this space effectively. The mobile platform will offer rich rewards for those who get it right, and this webcast aims to help marketing and PR professionals learn how to do just that.
Jeremiah Zinn, VP of wireless operations and product development, MTV Networks
Andy Canstonquay, director of consumer research, Yankee Group
Eleanor Trickett, deputy editor, PRWeek
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