DTC: Direct to cell phone

The mobile device has become consumers lifeline to their personal and professional world, creating an unrivaled opportunity for the right marketing messages to be received in a highly personalized environment. But merely dropping a brand, untranslated, onto the mobile platform won't cut it.

Smart content providers are changing how content is packaged -- news outlets now have mobile units, for example – and marketers must equally consider carefully how best to navigate this space effectively. The mobile platform will offer rich rewards for those who get it right, and this webcast aims to help marketing and PR professionals learn how to do just that.

Featured Speaker:

Jeremiah Zinn, VP of wireless operations and product development, MTV Networks

Andy Canstonquay, director of consumer research, Yankee Group

Moderated by:

Eleanor Trickett, deputy editor, PRWeek

Click here to visit the archive

Sponsored By: Brodeur