That's a lotta scratch for a little magazine that caters to those who think articles in Ladies Home Journal are too in-depth. I would think that we would all be hoping for Reader's Digest to fade slowly into the past and disappear, like World War I or the Ku Klux Klan. But with a US circulation of 18 million and a worldwide circulation of 80 million, that obviously isn't happening.
The upshot is, if you have any type of media property-- church bulletin, youth league newsletter, inter-office memo-- now is the time to sell it to a private equity firm. If Reader's Digest is worth that much, my college term paper on Descartes should fetch at least a million.
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