PARIS: Sanofi-Aventis has appointed Euro RSCG Life as the global agency for its Lovenox/Clexane thrombosis product and diabetes drugs Lantus and Apidra. In addition, Euro RSCG C&O will handle Sanofi's global corporate communications. Havas, Euro RSCG's parent, reported that this is the agency's first global pharmaceutical client.
Sanofi awards drug work to Euro RSCG Life
PARIS: Sanofi-Aventis has appointed Euro RSCG Life as the global agency for its Lovenox/Clexane thrombosis product and diabetes drugs Lantus and Apidra. In addition, Euro RSCG C&O will handle Sanofi's global corporate communications. Havas, Euro RSCG's parent, reported that this is the agency's first global pharmaceutical client.
