Hougland forms Attention PR

NEW YORK: Curtis Hougland, former new media lead at Middleberg + Associates and Ruder Finn, has started his own practice Attention PR, focusing on "social media relations."

NEW YORK: Curtis Hougland, former new media lead at Middleberg + Associates and Ruder Finn, has started his own practice Attention PR, focusing on "social media relations."

Debut clients include three undisclosed Fortune 500 companies and companies like BlogTalkRadio, College.com, and Film Movement. Attention is also collaborating with several major PR agencies on projects.

"Social media relations requires the same skills and same approach that PR has," Hougland said. "You're just making [different] choices about who the top targets are and what the message [should be] to reach them."

Launch services include social media relations, viral PR, media buying and planning, sponsorships, and crisis prevention.

"BlogTalkRadio turned to Attention PR, because of its ability to authentically cultivate word-of-mouth throughout our diverse audiences online," said Alan Levy, BlogTalkRadio CEO, via e-mail.

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