This week, our editorial focused on ReganBooks, News Corp., and the infamy that is Orenthal James Simpson. Free link here.
It pains me to have to point this out, but OJ Simpson is not someone you want to do business with. No one really gives OJ much thought or credit these days, so the fact that he is writing a "hypothetical confession" is not news as much as there was a company (that actually was more than one man and a printing press) that agreed to print it.
Even if this was a crass commercial ploy, the same people who would stoop to read it would also decry it out loud. Because that's just how we Americans roll. So corporate America, take ReganBooks' situation as a warning, and leave OJ to deal with the dissolute.