Wal-Mart is not playing with senator

People will camp in line for days, trample each other, pull guns, and pay thousands of dollars for the privilege of being one of the first to score a new, soul-sucking PlayStation 3.

People will camp in line for days, trample each other, pull guns, and pay thousands of dollars for the privilege of being one of the first to score a new, soul-sucking PlayStation 3.

If you are a senator, though, you just try to pull some strings. And if you're a corporate giant who hates said game console-wanting senator, you turn the whole thing into a political kneecapping.
 
John Edwards, the former North Carolina senator best known for his failure to hit puberty, is also famous for talking up a classless society while hating on Wal-Mart. Wal-Mart is most famous for, recently, being the place to find a PlayStation 3 (and a NASCAR-branded American flag keychain). The two came together in comically role-reversed fashion when an Edwards staffer contacted a local Wal-Mart for help in securing a PS3 just for the senator - a very important man.
 
Holy gift-wrapped rhetorical opportunity for a besieged anti-union retailer, Batman! Did the staffer ever fathom in his wildest dreams that this apparent hypocrisy would escape the notice of the shadowy Wal-Mart secret police? The company employs dozens of sharp-fanged political operatives for just this purpose.
 
Within hours, Wal-Mart had issued a wry press release (sample quote: "We are certain Sen. Edwards will be able to find great gifts for everyone on his Christmas list - many at Wal-Mart's ‘roll-back prices'"), Edwards was apologizing and blaming the staffer, and the news was nationwide.
 
Wal-Mart is watching, you puny ex-senator. The velvet glove of low prices wraps an iron fist.
 
PR Play Rating:

1. Clueless
2. Ill-advised
3. On the right track
4. Savvy
5. Ingenious

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