New FH practice focuses on baby boomers

WASHINGTON: Fleishman-Hillard has launched a new practice for marketing to baby boomers. FH Boom, as it is called, will be co-led by Eileen Marcus, senior partner and leader of the agency's Washington consumer practice, and recently appointed SVP Carol Orsborn, who was previously founder of the Orsborn Group.

WASHINGTON: Fleishman-Hillard has launched a new practice for marketing to baby boomers. FH Boom, as it is called, will be co-led by Eileen Marcus, senior partner and leader of the agency's Washington consumer practice, and recently appointed SVP Carol Orsborn, who was previously founder of the Orsborn Group.

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