Eastern Bank hires CTP

BOSTON: Eastern Bank, the largest independent, mutually owned commercial bank in New England, has selected Conover Tuttle Pace as its advertising and marketing AOR. The announcement follows a competitive review of Boston agencies. PR activities will include experiential marketing and community relations programs that are tied to and support the advertising/brand campaign.

BOSTON: Eastern Bank, the largest independent, mutually owned commercial bank in New England, has selected Conover Tuttle Pace as its advertising and marketing AOR. The announcement follows a competitive review of Boston agencies. PR activities will include experiential marketing and community relations programs that are tied to and support the advertising/brand campaign.

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