American reporters can only hope to one day be as badass as our Australian counterparts. At last night's Walkley Awards ceremony (the big shot, black tie awards show for journos down under), one enraged reporter rushed
the stage while a rival was presenting, yelled at him, grabbed him, and tossed
him off stage.
Hurrah, Australia! This WWF style of personal engagement may be just what we need here to resurrect the flagging news industry and enliven boring awards show all in one fell swoop. Imagine Bill Keller coming off the top rope onto Col Allan at the Pulitzer ceremony-- pure gold!
We're busy redesigning this year's PRWeek
Awards to reflect the audience's increased appetite for hand to hand combat. See you there!
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