What’s Hot and Not in Media for 2007 - available on podcast now

PRSA

(L-R) Don Clark, Joel Dreyfuss, Andreas Kluth, Larry Magid

The PRSA Silicon Valley chapter held a who's who...

PRSA

(L-R) Don Clark, Joel Dreyfuss, Andreas Kluth, Larry Magid

The PRSA Silicon Valley chapter held a who's who of tech journalists, PR reps and publishers on Friday with "Media Predictions 2007, What's Hot, What's Not" and has just released the podcast, available today here .

The panel featured CBS News technology analyst Larry Magid; Wall Street Journal deputy bureau chief Don Clark; The Mercury News managing editor David Satterfield; Red Herring editor in chief Joel Dreyfuss; InfoWorld editor in chief Steve Fox; Fortune Magazine senior editor Jeffrey O'Brien and The Economist technology correspondent Andreas Kluth.

No one had very promising things to say about the future of newspapers, save for Satterfield, who reminded the crowd that newspapers can compete with online news because papers are portable and can be taken places computers can't.

And in light of all the ownership consolidation this year in the Bay Area, Satterfield said the Mercury News has to offer more local news to stay competitive in 2007.

"We have to get wise about how to deploy our resources about how to get the local stories no one else will cover," he said.

Tune in to see what the Journal's Clark thinks was the biggest story of 2006; he disagrees with O'Brien, who said it was Web 2.0.

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