Dearfoams hires FWV
News in Brief
RALEIGH, NC: R.G. Barry Corporation, The Dearfoams Company has hired French/West/Vaughan (FWV) to provide media relations, product placement, and program development support for its lines of accessories footwear. The account, which was awarded following a competitive review, will be managed out of FWV's New York office. Founded nearly 60 years ago, Dearfoams claims 40% of the US market for accessories footwear.
RALEIGH, NC: R.G. Barry Corporation, The Dearfoams Company has hired French/West/Vaughan (FWV) to provide media relations, product placement, and program development support for its lines of accessories footwear. The account, which was awarded following a competitive review, will be managed out of FWV's New York office. Founded nearly 60 years ago, Dearfoams claims 40% of the US market for accessories footwear.