Edelman wins pan-EMEA Xbox account

REDMOND, WA: Edelman has won Microsoft's Xbox 360 pan-EMEA business in a four-way pitch and will start work in January. Manning Selvage & Lee previously held the account and defended it in the pitch, going up against Weber Shandwick, Edelman, and Hill & Knowlton. Edelman is already AOR for Xbox 360 in the US and Asia, and this adds Europe and the Middle East to its responsibilities, said David Brain, president and CEO of Edelman Europe.

REDMOND, WA: Edelman has won Microsoft's Xbox 360 pan-EMEA business in a four-way pitch and will start work in January. Manning Selvage & Lee previously held the account and defended it in the pitch, going up against Weber Shandwick, Edelman, and Hill & Knowlton. Edelman is already AOR for Xbox 360 in the US and Asia, and this adds Europe and the Middle East to its responsibilities, said David Brain, president and CEO of Edelman Europe.

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