The release of this survey should put these organizations in crisis communications mode. Could someone with a good lawyer sue these organizations for any damages they may incur if their identities are stolen? (Boeing is providing three years of free credit monitoring to the affected employees and one UCLA alumnae thinks someone took out a car loan in her name.) Now that their greatest fear seems well-founded, will consumers grow increasingly weary, not just with these organizations but also with any organization in possession of their personal information?
Which companies are going to step up with more talk about how they are working to keep their customers identities safe?