Hankook hires JMPR as AOR
News in Brief
WOODLAND HILLS, CA: Hankook Tire America Corporation has hired JMPR as its AOR for North America. The firm will handle brand enhancement, new product debuts, motorsports programs, dealer relations, and special projects. As part of its efforts, JMPR also will work with the internal corporate communications team at parent company Hankook Tire Co. in Korea to manage select corporate media outreach and assist with the coordination of its global PR efforts.
WOODLAND HILLS, CA: Hankook Tire America Corporation has hired JMPR as its AOR for North America. The firm will handle brand enhancement, new product debuts, motorsports programs, dealer relations, and special projects. As part of its efforts, JMPR also will work with the internal corporate communications team at parent company Hankook Tire Co. in Korea to manage select corporate media outreach and assist with the coordination of its global PR efforts.