NEW YORK: GCI Group has named Rachelle Spero SVP of digital media for GCI New York. She brings 14 years of PR and interactive marketing experience with a specialty in healthcare. Spero will be responsible for leading GCI New York's digital media capability across the firm's practices areas including healthcare, consumer marketing, and corporate. In 2001 Spero founded Crank Digital Video, a consulting group specializing in creating, refining, and architecting ideas to drive digital video content strategies for sales, promotion, and marketing. Her clients included BBC, Music Video Distributors, and WGBH.