New York trendsetting

And the flood gates have opened. Today comes news that the California state assembly will see an anti-trans fats bill introduced. And would anyone be...

And the flood gates have opened. Today comes news that the California state assembly will see an anti-trans fats bill introduced. And would anyone be surprised if California became the first state to ban the use of trans fats in its restaurants? It led the way on anti-smoking legislation as well, after all.

California will have to hurry though. According to the San Francisco Chronicle, New Jersey, New Hampshire, and Massachusetts, as well as various cities and counties, have already begun introducing bills.

What’s interesting about all of this is that it seems to be gaining momentum much faster than the smoking bans did. It’s happening so quickly, in fact, that the news Connecticut will have legislation introduced came in while I was writing this. The breakneck speed of the movement could be a sign that big tobacco has deeper pockets and more political will than the restaurant industry, or it may just be that public health legislation is just that much easier now. Do people simply expect government to step in on issues like this now?

Also interesting in all this is corporate communications teams trying to get out in front on this. Today, Loews Hotels and Universal Studios.

Can this thing be moving too quickly, or might it be so overwhelming that (gasp) the federal government might act to give it some uniformity? Nah.

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