As evidenced by the afore-blogged beauty queen scandal, anything becomes big news during a slow news week. Another good example - The New York Times House & Home section reports that January has been declared Get Organized Month by the National Association of Professional Organizers. Their 4,000 members are ready to help the masses get it together. But there are some, including the scientists interviewed for the story, who say cluttered living is a sign of a vibrant mind and a full life. This article was #1 on the Most Popular list as of 2:30pm on the Friday before the Christmas weekend.
And on and on the article goes. There are three books mentioned on the topic, anecdotal evidence from experts, a quote from Einstein, a study from a staffing company, and flowery assertions such as "Mess tells a story: you can learn a lot about people from their detritus, whereas neat - well, neat is a closed book. Neat has no narrative and no personality (as any cover of Real Simple magazine will demonstrate)."
I think the real lesson here is that if you have a client, product, or event that could be tricky to get PR for, this is the time of year when you should be working the phones and email, pitching features to big-time media outlets like the Times.
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