Or, you can end up with pie all over your face.
Chevy has featured the song "Our Country" off of Mellencamp's newest album in its ad for the Silverado SUV. But the album doesn't actually come out for another six months. According to the WSJ (sub req'd), this has aroused belated fears in the record company that listeners will grow tired of the song, or think it was designed to be a jingle. Even more frightening, the ad has been parodied on YouTube.
So the counter-campaign has begun with radio release of the song and an interview with Mellencamp planned ASAP. Honestly, I thought this was an old Mellencamp song, which might be a bigger problem for him than over-exposure on a TV commercial.